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Last Updated 01 Oct 2020


The website and its webpages (the "Site") are operated by Busby House Dental Centre Ltd, whose Registered Office is at 7 Great Lane, Bierton, Aylesbury, HP22 5DE  (Company number 07277273), Our principal place of business is at 13 Hagbourne Road, Didcot, Oxfordshire, OX11 0DP

Our nominated representative for the purpose of the Act is Dr D Stewart.

Busby House Dental Centre and it's partners are jointly referred to in this Policy as "We", "Us" or "Our". 

For the purposes of this Policy, You as contracting party and possible (other) user/end-user are jointly referred to in this Policy as "you" or "your". 

The purpose of this Policy is to set out the purposes for which, and the manner in which, we may collect and use personal information that we may obtain about you. By either registering as a user of any services provided by us on this Site and/or by using this Site generally you consent and agree to this use by us. 

We ask that you read this Policy carefully as it contains important information about what to expect when we collect personal information about you and how we will use your personal data.

Your use of the Busby House Dental Centre Website is also governed by Busby House Dental Centre online Terms and Conditions. Please ensure you have read and understood the Terms and Conditions in addition to this Policy. 

  • 1:

    Use Of Personal Information

    Before you disclose to us the personal information of another person, you must obtain that person's consent to both the disclosure and the processing of that personal information in accordance with this policy.

    If you decide to submit data to Busby House Dental Centre, for example by completing a ‘contact us’ form or by contacting us through email, telephone or blog replies, or engaging in a chat function with one of our experts, we may use the information to add to a database in order that we can identify you as an individual a manage our relationship with you as a Busby House Dental Centre customer and update and improve the accuracy of our records. We also use that information as further described or referred to in this policy. We refer to any information that may identify you as an individual, such as your name and address, as personal data or personal information.

    For example, we may collect the following personal information:

    • name and job title
    • age and date of birth
    • contact information including email address
    • other information relevant to customer surveys and/or offers
    • information that you provide to us when using the services on our website, or that is generated in the course of the use of those services (including the timing, frequency and pattern of service us
    • information contained in or relating to any communications that you send to us or send through our website (including the communication content and meta data associated with the communication)
    • any other personal information that you choose to send to us
    • Sometimes you may decide to submit personal information which is of a more private nature, which we refer to as sensitive personal information, and is required in order that we can, for example generate a product quote or perhaps to deal with your questions or administer your policy with us.

    For example, we may collect the following sensitive personal information if you decide to give it to us and if we believe the processing of this data is necessary:

    • ethnic origin
    • physical health condition
    • lifestyle information
  • 2:

    What do we do with the sensitive personal information we gather?

    In addition to personal information, we may require sensitive information in order to:

    • provide you with quotes or other services you request
    • to approve or allow you to purchase various products
    • to administer and maintain your relationship with us 

    We may use information that You provide to Us or that is obtained by us: 

    • to register You with our Site and to manage any account You hold with us;
    • to fulfil our agreement with You and to process Your purchases and obtain payment;
    • to analyse and profile Your purchasing preferences e.g. (market, customer and product analysis) to enable us to:
    • to administer Our Site services;
    • to be accessed by The Invisible Orthodontist (including their employees and agents) for the purpose of helping us administer our website and marketing campaigns;
    • to contact you specific regard to that which you have requested, such as to arrange an appointment with Busby House Dental Centre 
    • to provide You with a personalised browsing experience when using the Site; and
    • to review, develop and improve the products and services which We offer and to enable Us to provide and other customers with relevant information through Our marketing programme(s); 
    • to make decisions about You using computerised or automated technology, for example, automatically selecting products and/or services which We think will interest You or from the information We have;
    • to keep You informed of such products and services (including products and services of other companies within Busby House Dental Centre, our partners and carefully selected third parties)  including special offers, discounts, offers, competitions and so on which We consider may be of interest to You by any of the following methods2:
      Telephone (including automated calls);
      SMS text messages and other electronic messages such as picture messaging;
      Or otherwise.

    Where required by law, Busby House Dental Centre shall obtain your prior opt-in consent at the time of collection for the processing of: 

    • personal data for marketing purposes,
    • personal data deemed sensitive pursuant to applicable law, or
    • personal data to be used for other data processing activities for which your consent may be required. 
    • For details on how to ask to be removed from Our mailing list(s), please refer to Sections 8-10 of this Policy. 

    We may store and process your information on Our own information technology systems or on systems owned by third parties that may store and process Your Information on Our behalf.

    If you obtain the Services provided by Busby House Dental Centre on behalf of another person or make enquiries on their behalf, You will ensure that You obtain any Registered User's express consent to provide their details to Us and will bring this Policy their attention before they commence using the Site.  

  • 3:

    How the NHS and care services use your information

    Busbyhouse Dental Centre is one of many organisations working in the health and care system to improve care for patients and the public).  

    Whenever you use a health or care service, such as attending Accident & Emergency or using Community Care services, important information about you is collected in a patient record for that service. Collecting this information helps to ensure you get the best possible care and treatment.

    The information collected about you when you use these services can also be used and provided to other organisations for purposes beyond your individual care, for instance, to help with:

    • improving the quality and standards of care provided
    • research into the development of new treatments
    • preventing illness and diseases
    • monitoring safety
    • planning services

    This may only take place when there is a clear legal basis to use this information. All these uses help to provide better health and care for you, your family and future generations. Confidential patient information about your health and care is only used like this where allowed by law.

    Most of the time, anonymised data is used for research and planning so that you cannot be identified in which case your confidential patient information isn’t needed.

    You have a choice about whether you want your confidential patient information to be used in this way. If you are happy with this use of information you do not need to do anything. If you do choose to opt-out your confidential patient information will still be used to support your individual care.

    To find out more or to register your choice to opt-out, please visit  On this web page you will:

    • See what is meant by confidential patient information
    • Find examples of when confidential patient information is used for individual care and examples of when it is used for purposes beyond individual care
    • Find out more about the benefits of sharing data
    • Understand more about who uses the data
    • Find out how your data is protected
    • Be able to access the system to view, set or change your opt-out setting
    • Find the contact telephone number if you want to know any more or to set/change your opt-out by phone
    • See the situations where the opt-out will not apply

    You can also find out more about how patient information is used at: (which covers health and care research); and (which covers how and why patient information is used, the safeguards and how decisions are made)

    You can change your mind about your choice at any time.

    Data being used or shared for purposes beyond individual care does not include your data being shared with insurance companies or used for marketing purposes and data would only be used in this way with your specific agreement.

    Health and care organisations have until 2020 to put systems and processes in place so they can be compliant with the national data opt-out and apply your choice to any confidential patient information they use or share for purposes beyond your individual care. Our organisation ‘is/ is not currently’ compliant with the national data opt-out policy. “

  • 4:

    Controlling your personal information

    Whenever You are asked to fill in a form on the Website, use the checkbox to indicate your preferences and/or do not provide the relevant information (however, please note that if you do not provide all or correct information which we may request, we may not be able to provide you with the relevant quotation and/or services).

  • 5:

    Crime Prevention

    In order to protect Our customers and Us from fraud and theft, We may pass on information that We obtain from making identity checks and other information in Our customer records, including how You conduct your account, to other companies and to financial and other organisations involved in fraud prevention and detection, to use in the same way. Without limitation to the foregoing, We may disclose any information and data relating to You to the police or any regulatory or government authority in response to any request including requests in connection with the investigation of any suspected illegal activities. 

  • 6:

    Disclosure of Your Information

    We may give information about You to the following companies and organisations who may use it for the same purposes as set out above:

    • to employees and agents of Busby House Dental Centre located within or outside of the EEA and other approved third parties to administer any accounts, products and services provided to You by Busby House Dental Centre now or in the future;
    • to agents who (on our behalf) profile Your data so that We may tailor the goods/services We offer to Your specific needs;
    • to anyone to whom We transfer Our rights and duties under our agreement with You;
    • our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy;
    • if We have a duty pursuant to the law to do so or if the law allows Us to do so.
    • if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and/or in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk). 
  • 7:

    IP Address

    Your browser also generates other information, including which language the Site is displayed in, and Your Internet Protocol address ("IP address").  An IP address is a set of numbers which is assigned to your computer during a browsing session whenever You log on to the Internet via your internet service provider or your network (if you access the Internet from, for example, a computer at work).  Your IP address is automatically logged by Our servers and used to collect traffic data about visitors to Our Site. We also use your IP address to help diagnose problems with Our server and to administer our Site. We do not use Your IP address to identify You personally. 

  • 8:


    We will treat all of your information in strict confidence and We will endeavour to take all reasonable steps to keep your personal information secure once it has been transferred to our systems.  However, the internet is not a secure medium and We cannot guarantee the security of any data you disclose online. You accept the inherent security risks of providing information and dealing online over the Internet and will not hold Us responsible for any breach of security unless this is due to our negligence or wilful default. 

    Our website includes hyperlinks to, and details of, third party websites. We have no control over and are not responsible for, the privacy policies and practices of third parties. 

  • 9:


    You have the right to know what personal data (as defined in the Data Protection Act 1998) that we keep about you, upon receipt of a written request to the address below and payment of a fee of £10.  You also have the right to have any information we hold about You corrected if it is incorrect- if You are concerned that any of the information We hold on You may be incorrect, and You are unable to change it Yourself as described below, please contact Us at the address set out below.

    Please be aware that Our Site may link to other Websites which may be accessed through our Site. We are not responsible for the data policies or procedures or the content of these linked Websites. 

  • 10:

    How can I get my name removed from the Busby House Dental Centre mailing list(s)?

    If You want to be removed from Our mailing list(s), please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it.  with the word 'remove' in the subject line and the email address that You wish to be removed within the email. If You agree to us providing You with marketing information, You can always opt-out at a later date.

  • 11:

    How do I change any details stored on the Busby House Dental Centre Site?

    To change any of Your registered details, please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

  • 12:

    Contact us

    If You have any questions/comments about Our privacy policy, You can email us at This email address is being protected from spambots. You need JavaScript enabled to view it.  or You can write to us at 13 Hagbourne Road, Didcot, Oxfordshire, OX11 8DP

  • 13:

    Changes to policy

    We keep our Privacy policy under regular review. We may amend and update this policy from time to time. Any changes in the future will be posted to the top of this page.